Do you make enough, too much or too little? We’re going to talk about what kind of price strategy you should use to price and sell your ebooks. You may have seen people try and sell you something. In a funnel or from a sales page. Or just on social media. Sometimes it’s $97; sometimes it’s $47; sometimes it’s $37. ($97 is a lot for a product and the 7 is kind of a signal). An actual book costs like $14 to $22 and you can see (on something like Amazon) how many pages the book is going to be.
Is there some kind of warning or potential scam? You’ll see if you keep reading.
Soft and Hard Cover Books Are “Long”
If your book is like 20 pages that’s good. And that’s bad. A real book on Amazon is like 120-180 pages or so. If I want to learn something; I don’t buy a book off of Amazon.
I can’t go spending 2 weeks or so reading about how to up my game online from a book that isn’t even digital.
You want your book to be anywhere from 1 to 45 pages. And anywhere from free ($0) to like $27. I recommend charging $20 or $10 or $5 or $2 most of the time. And free of course if you are just trying to get the foot in the door.
Ebooks Get To The Point And Suggest Themselves
There are many types of ebooks you could write, create, and go for. A simple 5 to 10 page book showcasing your artwork (Ai maybe) with or without some text included to dive into the imagination. A book of quotes (maybe like 5 pages) but make sure they are really good. Aim for 1 to 45 pages.
You’d teach someone a skill or inform them a routine or instructions to really sponge them to absorb your information and technique. If you are going to promise something make sure to deliver.
$97 And $47 Are Priced At Your Convenience And Disregard
It’s a lot of money to have to buy a product for $97. Sometimes when you are being pitched the sellers product the seller wants to sell they put you through a funnel or run something like a newsletter. Right after you decline the price of $97 (or with probably 3 to 5 days) the price they will tell you you can pay for the purchase is cut and now instantly became the price of $47. That’s not too shabby.
If you really want it then get it while remembering it couldn’t have been as worth it if you had to pay the very high price it was before. Sometimes good and better deals make the whole idea of making a purchase so much more appealing.
But even $47 is too much. Remember an Amazon book might be around $18 to $22 and have endlessly more pages. More pages isn’t necessarily better but it can be used as a guideline.
Ebook Price Suggestion Strategy
You can create some kind of product with some kind of content that satisfies the readers interest without breaking the bank. The whole idea reflects my opinion on E-Products, EBooks, Economy And Communism which you can read on the page linked. $20 is the target.
Make a $2 Ebook
Premium content you don’t mind leaving out of your website that you would love getting $2 for. Might be a comic strip or images or quotes. These products you would generally try to sell on pages where customers don’t go to more pages from (like a dead end). And see that when they like you it’s the perfect way to see a chance to convert right about when they’d have had enough.
Make a $5 Ebook
Perfect choice for small useful content or fun engaging content. Premium content done properly where you wouldn’t of otherwise made any money. Works just the same as a $2 ebook but maybe when you have a better idea of what you’re doing.
Make a $10 Ebook
This could be a bigger version of your $5 ebook ideas. Still fun for the fan of your work and the people who you can get interested.
When you make a $20 ebook you might funnel people, do a sale, or otherwise for some reason decided to charge only $10. Maybe your product has been around for a while and you want to boost it instead of have it collecting dust.
Perfect Aim: Make a $20 Ebook
This price fulfills the requirement that you charged an optimal price leaving you with an amount you can be happy with while letting other people keep and save more money they can use for other parts of their life. The idea is generally if you had 5 people sell something fun and nice and worthwhile helps the economy by giving more people amounts they’d appreciate without giving the consumer more for their money but not less for their interest and contribution. Essentially like communism.
And instead of leaving 4 people dry while you might be being over indulged by a $100 price take you might have charged otherwise.
How Much You Can Make Is Based On Your Success
Maybe you’re just trying to break even. And nothing beats this intention. When you admit nothing is going to happen or you have some empirical evidence of a conversion rate. You can get an idea of what to call your contentment about how you’ll have done. Trying and getting nowhere leads to trying and getting somewhere.
If you sell 5 Ebooks at $20 you make $100. That’s pretty good. Maybe you spent like 2 weeks doing and making a product you’d of enjoyed and sometimes an effort like that might be more to you or more meaningful than it needs to be profitable. So you call yourself happy when it gets you a little money for what it’s worth and the work you put into it.
If you are not use to it yet you can see how long it takes or if you’d need some improvements to be made to your funnel or sales page. (a really good example is when you collect emails for people who “might” be interested) Then you can measure a half step still if nobody buys.
What Happens When You Try To Break Even
You are not disappointed and they are not disappointed. It might be that you are selling your product for the lowest price you could even think of while still gaining success and a reasonable amount of money. (like $100 for 5 ebooks.)
Then the best part is you can still sell more!
Your product is digital information so it can be repeatedly sold without doing more work!